Growth Marketing Lead

Job description


DO YOU LOVE HELPING COMPANIES GROW? DO YOU HAVE A RELENTLESS FOCUS ON DRIVING RESULTS? DO YOU HAVE STRONG EXPERIENCE IN DATA-DRIVEN DIGITAL MARKETING? THEN KEEP ON READING!

As a team, we have produced double-digit yearly growth and received numerous awards over the past years. However, we still have plenty of new goals and ambitions in spreading our entrepreneurial mindset and approach to start-ups and corporates alike. One central strategy for Signifly is to strengthen our team's growth marketing competencies and offerings with an experienced and motivated growth marketing lead. The scope will span from shaping and refining our growth team & offerings to driving positive ROI for our clients. Sounds like a challenge you could ace? Please read more below.

We are looking for our next ambitious, highly skilled, and entrepreneurial-minded growth marketing professional who can help us lead our growth marketing. You will be working closely with our internal resources to grow clients' businesses. Using your insights and guidance, we will build products, campaigns, and other marketing activities, to drive revenue for our clients. We expect you to structure growth activities, establish standard operating procedures, and develop new ways to help grow our clients' businesses.

We have excellent creative and production capacity in-house for larger campaigns, but we also expect you to be a doer, who can execute smaller initiatives or prototype bigger ones on your own. 

If it sounds like a match, please submit your LinkedIn profile or CV and answer a few questions. Then we will be in touch!

ABOUT SIGNIFLY

At Signifly, we work closely with a range of clients from all industries to create new and innovative digital products and business models. We are a team of developers, designers, filmmakers, and digital strategists. We believe that creativity, entrepreneurship and a diverse mix of top-notch skills can drive innovation and change that will help shape a better and more sustainable tomorrow.
Check out our work at signifly.com.

SIGNIFLY CANADA

We opened our office in Montréal two years ago. In Canada, we are a rapidly growing, strong team of strategists, designers, and developers. We pride our self on being a diverse and inclusive environment. We have 10+ nationalities on the Canadian team. Additionally, we work with both North American and European businesses. On several occasions, we work closely with our team in Copenhagen! So, whether you work on Canadian, Danish, or global projects, you can expect to be working with team members from either Canada, Denmark, Norway, Brazil, Hong Kong... You get the point :-)!

PLEASE EXPECT FROM US.

The most important thing that we offer is an inspiring and ambitious work environment, emphasizing learning and developing, both personally and as a team. We have an informal organization with minimal hierarchy, where there is plenty of room for being ambitious within your area of expertise and taking part in shaping our team, culture, and product offering.

Make sure to check out our Instagram for the latest and greatest ;)

But of course, we can also tempt you with:

  • Yearly one-week team trip with both social and professional focus (paid)
  • Weekly 5a7
  • Coffee, tea, soft drinks, snacks, etc. day and night
  • Paid equipment of high quality - you choose what you prefer
  • Voluntary sports activities, including Company Soccer League
  • Access to our Rocket League e-sports team
  • Competitive salary based on qualifications and performance
  • Career progress based on merits rather than seniority

And if you think something is missing, just let us know. We can probably work together to add it. After all, we are trying to create the best possible place to work!

Requirements

KEY RESPONSIBILITIES

You’re a thinker and doer! - Together with our strategy, design and development teams, you will understand our clients’ needs and recommend strong digital marketing strategies to match. You and the growth team will then turn your strategy into tangible results by running, monitoring and optimizing the marketing initiatives. Additionally, you will be working closely with our UX/UI specialists to analyze our client’s current website and suggesting design changes to improve conversion and sales.
The main responsibilities of this role are :

  • Drive positive ROI for our clients by building, planning, and running client growth initiatives and campaigns.
  • Build innovative and exciting digital marketing strategies for our clients.
  • Become the go-to advisor for all our clients marketing needs in the long-term.
  • Lead, mentor and expand our ambitious growth team.
  • Create client proposals, presentations and standard operating procedures.
  • Participate in sales meetings and showcase your experts.
  • Collaborate with internal (design, development) and external teams on projects to drive growth and efficiency.
  • Leverage a constant test-and-learn approach to drive client ROI and conversion rates.
  • Oversee end-to-end cross-channel Growth Experiments.

REQUIREMENTS

To be considered for this position, we require you to have:

  • A minimum 5 years of experience as a Growth Marketer, Demand Generation Marketer or Product Marketing Manager
  • Previous experience in agencies is a big plus.
  • Proven experience in driving positive ROI by optimizing CPA, LTV, ROAS.
  • Firsthand experience with PPC marketing, email marketing and conversion rate optimization.
  • Well versed in SEM/SEO, web analytics, email marketing tools and solutions.
  • A never-ending desire to optimize flow/targeting/audience strategies.
  • Have managed unconventional marketing campaigns and other growth initiatives end-to-end.
  • Cross-functional team experience with the ability to manage teams.
  • Full of ambition, intellectual curiosity and an appetite for entrepreneurial projects.
  • Excellent written and oral communication skills (English)
  • Bilingual French/English is a plus but not a deal breaker.

If you see a match between your competencies and the ambitions we describe, you can easily apply by submitting your CV.